Challenge: Develop a creative platform that helps differentiate this store from others in the mall by building on its unique personality as a Disney destination in a retail environment. A destination that task-oriented shoppers would consider visiting.

Your Escape To Far, Far, Away. You’ve discovered the gateway to a world of magic. Where princesses live in fairytale castles and you can visit modern manors. Through this door are moments and memories that will last a lifetime. Through this door you can take voyages to the four corners of the world and to lands far, far away…

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