THE CHOICE IS CLEAR CAMPAIGN

Challenge: Create a visual, translatable campaign to convince travel agents to book their client's business meetings at Hilton Worldwide, in the Middle East, Europe and Asia.

The Choice is Clear. Using an iconic 'meeting' image; a glass of water, we create a visual twist in the reflection of the bottom of the glass. Creating the "H" of Hilton Worldwide, the simple visual illustrates the clear choice when booking your meeting.

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