Challenge: Create a concept that announces the first Resort property at the Disneyland Resort. The Grand Californian Resort needs to differentiate not only from its competitors, but also from other resorts in the portfolio, after three new resorts just recently launched.

The First It's the place where elephants first flew and pirates first sang. Where millions of children saw their first castle and where the Disney vacation was born. And now the Disneyland resort is home to the first DVC creation on the west coast; Grand Cal.