Challenge: Develop a consumer creative campaign to re-launch the brand and drive up purchase interest. When people are in the market for blood pressure monitors, they worry about their health not what monitor to buy. We have to make OMRON stand out as the best choice for people looking to regain control of their health.

Trust Your Heart To Omron. Omron monitors provide consistently accurate blood pressure readings. And with their advanced sensor technology, they are also the most recommended device by doctors, and the most clinically validated. It’s the number one monitor in America because it’s the most trusted monitor in America. And that’s our pledge to you.

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